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05 May 2023 - O!Dorian

O!Dorian is Emil Löfström, a Swedish smalltown guy, once hairdresser of the year, and participating in a popular show on national TV. O!Dorian describes his music as Grand Luxury Overdose – large, extravagant and excessive pop intended to spread happiness and joy to each and everyone and maybe even revive the glorious feelings that Army of Lovers induced during the 90’s.




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THE ME I PRETEND TO BE is the latest single from Synth-Pop artist Natalie Gray. Grabbing inspiration from some of Natalie's favourite artists such as Cyndi Lauper and Madonna, as well as more recent artists such as Paramore, Kings Elliot and Lawrence, this song embodies the desperation of loosing yourself and hiding behind a smile and a cliche whilst it feels that your world could crumble at any second.

Following the success of Natalie's previous single 'Fire' supported by BBC introducing, THE ME I PRETEND TO BE steps away from her usual upbeat and colourful sound and brings a more honest and nostalgic feel, touching on the reality of living with mental health issues such as anxiety and depression, a theme that a lot of us can relate to. This latest track is Natalie's first time opening up about her own personal experience with living with PTSD and struggling to find her old self.

Instead of reaching for your hair brush and throwing your best 80s dance moves infront of the mirror, THE ME I PRETEND TO BE will have you opening your old photo albums and coming face to face with your own demons.

Natalie has teamed up once again with childhood friend and personal agony aunt Jack Craig, (the producer behind 'Dance Floor' and 'One In A Million') to create this vulnerable and heartstring grabbing song.

THE ME I PRETEND TO BE comes after Natalie's first ever UK tour ''TAKE BACK THE BEAT" which raised money for Women's Aid to help support survivors of domestic abuse and violence, a charity very close to Natalie's heart.

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⚠️ MAY RELEASES ⚠️

 
Click on the artwork to pre-save, stream or purchase.
The Me I Pretend To Be
Natalie Gray
Out Thursday 4th May!
Heartbeats (LP)
Coastal
Out Friday 5th May!
KIDS
Airport 366
Out Friday 12th May!
Clouds
Tommy Countach
Out Wednesday 17th May!
Motel (Sunglasses Kid Remix)
The Lightning Kids & Sunglasses Kid
Out Friday 19th May!
Must Scream
The San Junipero Experience
Out Wednesday 24th May!
Pure Synth Covers Vol. 2
Various Artists
Out Thursday 25th May!
Love Minus 80 (LP)
Bunny X
Out Friday 26th May!
Summertime Sadness
Mike Haunted & Chris KD
Out Wednesday 31st May!

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FOLLOW AZTEC RECORDS


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Rising electropop act The Lightning Kids have collaborated here with retrowave duo The Last Concorde to produce the track 'Back To You', featuring Emma Ballantine on breathy vocals. The Lightning Kids have been described as the ‘Retrowave London Grammar’ and while the lyrics cover the cyclical nature of unrequited love, the song captures the essence of sun-soaked days and endless nights underneath the stars in 1980s California.


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